Motion design

Video — the essence of YouTube — is comprised of different forms of light. Light is predictable. We experience its behavior every day. When we start to manipulate light, we can take the traditional video experience to a new place.

Light is weightless and frictionless. It’s free from the mass and gravity of the physical world. Its movement communicates its dynamic nature.

YouTube’s motion is full of this energy. It responds quickly to user input and resolves gently as energy dissipates. We use subtle choreography to indicate the transfer of energy among videos, lists, and layouts. Small details use energy to delight and surprise users.